The Most Popular Mobile Analytics Tools

“Information is the oil of the 21st century, and analytics is the combustion engine.”
Peter Sondergaard, global head of Gartner Research

The success of any mobile solution depends on numerous factors – that’s where analytics tools came from. The analyzing process is considered to be a huge part of the post-development work. What would you think about at this stage? Presumably, you’re in pursuit of the perfect instrument, which will inform you on all momentous data.

Lots of technicians might use more than one analytics tool to embrace necessary indexes and check the information twice or thrice. We’re going to recount most popular implements in order to figure out why exactly these solutions have been the coolest analyzers lately.

What You Should Know Before the Analysis

First of all, you should know which data can be collected with analytics tools of different kinds. This is a so-called AARRR! concept, which got its name thanks to the metrics’ first letters:

  • Acquisition – which road the user was going to get to your product in the app store.
  • Activation – how much happy experience customers have
  • Retention – how many times the customers came back to your application
  • Referral – whether users shared the app with others or not
  • Revenue – the benefits you can have thanks to the user’s behavior and loyalty.

It seems quite a lot to do! Here are just a few things to remember before we’re ready to roar. These points are only a part of the consideration you need to fire away. The overall process of choosing the right tool is quite an important matter.

  • You can start analyzing before launching a product in the stores. Begin to work with beta testing– the data itself has a lot to say.
  • A concrete tool goes to a concrete app. Compare your product and its strong sides with the features of the tool. There is a perfect solution for your project on the market.
  • Track only the most important indexes for your app. As analytics tools may have different objectives, consider carefully what exactly you want to measure and choose tools wisely.
  • Think about your perspectives. You might have a crackerjack plan for your project, so pick the analyzer that will serve you as long as possible. By this, we mean using a tool after some changes: getting more users, adding a platform or more countries.

Best Solutions for Mobile Analytics

When we’re all set with the basic information on the analyzing process, let’s go and see the reason why we appeared to be here. These are six analytics instruments with super powers that will surely make you happier.

1. Google Analytics (Universal Analytics)

Best Analytic Tools Google Analytics

Price: free
Platforms: iOS, Android
What you get with this tool:
  • Getting information from the Google Play Store, you’ll be able to know which way your users are coming to you. Google Play Sources also give you a chance to know how many time users visited the app (the number of sessions) and the revenue you’ve earned.
  • The user’s country and his language are not a secret for you. You may also learn which app version is used.
  • Event tracking is available too. It means you get details on the user’s experience: the speed, errors, crashes, etc.
  • You can set up Goals to know how well you cope with targets of any kind.
Likes
Dislikes
+ Has many necessary features
– Doesn’t have cohort analysis
+ Easy to learn if you’ve ever met GA instruments
– But there is no integration with iTunes on the other hand
+ For conversion tracking, there is integration with Google Play

2. Flurry Analytics (Yahoo Mobile Developer Suite)

Best Analytic Tools Flurry

Price: free
Platforms: iOS, Android, Windows Phone, Blackberry, Java ME
What you get with this tool:
  • Much information on the usage aspect: you can see active users, the number of visits (sessions) and their length, also their frequency and retention.
  • More details on the user’s portrait, specifically demographic characteristics and type of users (Flurry defines it by itself).
  • You can learn about the customers’ devices and other technical peculiarities: firmware versions, errors, etc.
  • Diving into user’s experience: you can follow the events and users’ path (as on the picture below).

User's Experience with Flurry

  • Conversion metrics are also included, and Flurry provides you with the reports easy to read and understand.

Conversion with Flurry

Likes
Dislikes
+ This is a complete solution for analytics purposes
– Multiple clicks to get the final data
+ Multiple dashboards
– It’s difficult to identify crashes and errors
+ Visual representation of users and their experiences
– Doesn’t have cohort analysis

3. Appsee

Best Analytic Tools Appsee

Price: free 14-days trial; go this way for more details
Platforms: iOS, Android
What you get with this tool:
  • You should know that here you deal with a unique visual solution. You can watch (!) recordings of real sessions as well as target specific consumers.
  • With Heatmaps, you can learn on which parts of the screen users concentrate their attention while using your app.
  • Events and conversion funnels are strongly connected here. Appsee creates events based on the user behavior. And it becomes a foundation for a conversion funnel. See the example below:

events based convertion

Likes
Dislikes
+ Unique product on the market
– Little information on pricing and upgrading accounts
 
 
+ Visual session recording
+ Automatic creation of events
+ Discounts for startups

4. Countly

Best Analytic Tools Countly

Price: free if self-hosted (an open source tool)
Platforms: iOS, Android, Windows Phone, Blackberry
What you get with this tool:
  • Information on users’ activity and their loyalty to your product.
  • You can find out more about the quantity and frequency of sessions held by users.
  • The geography of your product.

Countly Analytic Tool

  • More technical information: on the devices, platforms they work on, and the version of the application.
  • Event tracking is also available as well as building funnels.
  • Cohort-based analytics is at your service:

Countly Analytics User's Retention

Likes
Dislikes
+ Attractive design and cool UI
– If a developer wants to use segmentation (by the geographical location or operating system), he should provide it in the code beforehand
+ Open source solution for analytics purposes
+ Cohort analytics

5. Localytics

Best Analytic Tools Localytics

Price: varies; based on Monthly Active Users (MAUs); has a freemium pricing.
Platforms: iOS, Android, Windows Phone, Blackberry, HTML5
What you get with this tool (in a free version):
  • As for the users, one can get information on the number of newcomers and those who returned to the app.

User's returns analytics

  • You know the time users spend in the application and their experience (event tracking).

Time spend analytics

  • Segmentation and reports by several categories: devices, app version, unique users, etc.
  • Cohort analytics.

But in total, Localytics offers more than analytics instruments. This is a marketing solution, which helps with CRM tasks, identifies your target audiences, reaches customers with targeted ads, and has much more tricks in stock.

Likes
Dislikes
+ Easy to work with
– Little export feature (for example, no Excel data)
 
+ You can use any number of apps in the free version
+ Cohort-based implement

6. Mixpanel

Best Analytic Tools Mixpanel

Price: varies from a free version to individual enterprise pricing.
Platforms: iOS, Android
What you get with this tool:
  • Mixpanel is an instrument which was created as an event tracker plus funnels creator.
  • You can integrate your work on mobile projects with web platforms.
  • This tool can also give you an opportunity to get to the loyal users with push notifications and other messaging.
  • You have cohort analytics to learn more about users’ visits and their frequency.

Likes
Dislikes
+ Easy and effective funnel-building
– If you choose a free version, you have a finite number of data points
 
 

 

+ Allows deep analytical research
+ Has an attractive UI
+ Has cohort analysis function
+ Connects web and mobile projects

Analytics as a Key to the Crucial Data

It’s barely enough to show a product to the world. Except that, you might want to know how people like it and what impressions they’ve had. At some point, analytics became vitally important to lots of business owners. It made technicians cooperate to build strong analytics instruments with a plenty of beneficial features.

We have what we have – numerous solutions for mobile projects of any size and ambitions. You can set off with a free version and end up with a premium account when your business grows. But on any part of the way, you should never forget that data is your main tool for improvements.

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