Mobile Technology in Flight Search and Hotel Booking Industry

We all hope to have the best memories about a coming vacation. But this pleasant experience begins not on Azure coast – it all starts with the right hotel and tickets to get there. The routine of planning could be tiresome for many of us, that’s why we’re looking for the easiest ways to get what we need. And guess where you would appear. Right, looking for the right mobile application.

Imagine the world where you don’t need to go anywhere to buy the cheapest tickets and find the hotel of your dream. Wait, it’s already happening! Mobile developers give us this priceless opportunity to save time, efforts, and money.

Let’s figure out the distinct features of travel mobile development and promising trends it brings to the world.

Mobile Travel Trends You Would Like to Embrace

The study held by Criteo shows the fast-growing audience of travelers who use smartphones to book flights and hotels. People are in search of user-friendly solutions, so it’s not surprising they prefer to choose the device they use every day. But let’s explore it in more detail.

 1. We may see that the total mobile share of online bookings has a tendency to grow. Interestingly, most travelers prefer using smartphones over tablets.

Online Bookings by Device Type

 2. When travelers plan their trip, they use a smartphone to book a hotel more often than to book flights or packaging. Particularly in Asia-Pacific, it becomes more popular to reserve more expensive packages with a smartphone.

Online Travel Bookings

 3. Let’s look at the globe – Japan appears to be the most mobile traveling country. The number of smartphone bookings grew in many regions including Europe and America.

Online Booking by Country

But Criteo is not the only one company which cares much about traveling and its mobile moments. Google also has some knowledge to share with smartphone users and technicians. The research has the number of mobile travelers in the leisure and business segments:

Leisure and Business Segments

How would developers increase the number of travelers using smartphones? The answer is pretty obvious – they should make people confident about their applications. Let’s learn what Google’s statistics says on that score.

Leisure Travelers

Considering the variety of data stored in booking applications, the mobile product should be reliable and regularly updated. But a user-friendly interface and all necessary information are only a part of the travel apps’ functional. It’s time to discuss the improvements of mobile traveling and the benefits the users eventually have.

The Greatest Features of Travel Booking Applications

Maybe you don’t even realize how much has been done for people’s comfort while they’re planning a trip. We can’t wait to see what else the future holds to amaze the audience. And while we’re working on new ideas, let’s examine the best practices for smartphone travelers.

Price predictions, or the best way to save money

You’ve certainly found tons of information on the Internet considering money savings when booking a flight. Imagine the time has come to use the valuable knowledge. This situation may seem rather stressful because you want to be sure you had a reasonable deal. How can mobile app developers make a person sure about the price? The answer is predictive analytics.

In smartphone traveling, it means that certain algorithms analyze any changes happening in flight routes and prices. This process repeats every day, which keeps the data reliable enough.

Hopper is a great example of such an analytics application. It works with a wealth of information immediately identifying the trends and any price movements. The app is not trying to sell you anything – it just gives you the right recommendations. What do we have in the end? The Google Play Award and thousands of loyal users.

Smartphone Traveling

Virtual traveling, or the best way to support app users

Booking tickets and hotel rooms is usually a limit for online travel agencies. But clients expect more and would be glad to receive more support from their favorite application.

Google Trips app has added some virtual experience for users. The product has a standard package of services, but along with that, you get a personalized virtual tour that works even in offline mode.

This great feature seems to be a strong competitive advantage when the app has such rivals as Expedia or Priceline. The map in the application chooses suitable tours picking out the most interesting places to visit.

Google Trips

As for Airbnb, it has also added a virtual feature. In this case, the tool has a clear division into two categories: “Experience” and “Places”. Choosing “Experience”, you have a chance to take part in the activity organized by local citizens – it’s an opportunity to know the local culture better. “Places” are for those who prefer classic tourism.


Virtual reality experience, or the best visual approach

We’d like to continue getting to grips with a visual constituent. Virtual reality is a revolution in mobile app development – imagine how cool it would be to use it in travel apps. It will make the process of decision making much easier as people would have a chance to experience a trip beforehand.

This is where developers might want to use VR approach:

  • Showing a room in the hotel and its amenities
  • Comparing airline services
  • Walking around the city a user is going to visit
  • Visiting different “experiences”: festivals, conferences, etc.

Qantas has already got to work with virtual reality. The result is 360 degrees videos of destinations in Australia. The process of booking tickets doesn’t seem boring anymore, right?


Conversational interface, or the best way to ensure immediate support

To have all answers immediately – that can be rather time-saving for app users. What comes first when you think about instant notifications? WhatsApp, Snapchat… So many examples of great messaging solutions! And they can be a part of your application too. Support available for any customer – this is what we all need.

Hipmunk made up their minds on this subject long ago and created the “Hello Hipmunk” feature. This cute solution becomes your personal assistant in the cases where you need help the most:

  • Variations of flight and hotel booking with email
  • Personalized recommendations on flights and hotels along with car rental using Google Calendar
  • Trivia travel advice via instant messengers.

Hello Hipmunk

The next stage in such conversations is speaking instead of writing. HelloGbye is an app for flight search. It can make sense of all the requests you have and stimulate the experience of a real conversation. This technology looks nice but needs lots of work to be done. Without a doubt, there is much space for improvements and much use in the future.


Around the World with One Smartphone

We don’t expect a lot from mobile app development – just another marvel concentrated in one device. Our traveling around the globe is another reason for developers to work more on innovations. Having a smartphone with which you can plan the whole trip is not that surprising nowadays.

To see more and to feel more – that’s what travel apps can give their users. With a personal approach, people will probably trust mobile applications more and get more convenience. Eventually, we take part in a perfect adventure – isn’t it marvelous?

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