We already studied the case of medical applications, so it’s only fair that we proceed with another interesting and popular section – health and fitness digital products.
It’s safe to say, maintaining a healthy lifestyle and monitor your chronicle condition is a global trend right now. We love our bodies, yeah, but more than that we love simplicity and convenience in our everyday routine. Especially when it comes to training schedule or diet menu that we can manage with one handy mobile app.
That’s why I’d like to shout ‘cheers!’ to those who want to create a new health and fitness application. Are you one of them? Then let’s go for a run!
We always choose something for a reason – it ain’t different with the fit applications. The modern rhythm of our lives and constantly increasing number of wearables and other gadgets pursue us to make our health a top priority.
According to the 2017 research, 56 percent of users already claimed using e-health applications and services because they allow taking a greater care of their own bodies. And Verto Analytics made an awesome thorough analysis of the existing apps in this industry and their popularity. There’re also some cool insights about current trends and future prospects.
Simply put, the health and fit app development has enormous potential for evolving into the must-have section for many people. The profit is hidden here:
Summing it up, we prefer the digital products because of their significant ability to organize and control every small detail of our health and fitness course. And that would never change – the demand for such application will only grow with each year.
As with any application, first of all, you have to define the end goal: what it will measure, who will use it, and which functionality is required. Therefore, start with the type of the product you want to build.
There are pretty clear and well-known general categories in the industry that is being discussed: activity tracking and workout apps, nutrition and diet applications. But the field is bigger, so let’s take a closer look on the subject.
This type provides the ability to control the vitals during the day while you’re running, exercising, walking, sleeping, or cycling. The tracker collects literally all the daily data: stairs climbed, steps and kilometers covered, liquid intake, calories burned, and hours slept. A developer can build a product for all-in-one purpose or an application for tracking a single activity.
Along with this, such an application could monitor your pulse, temperature, and many other parameters. Here you can set your own fitness goals or motion plans, then check your accomplishments in a percent of the fulfilled tasks. The app also has an archive for a history of user’s activity.
Many of us don’t always have the luxury or time to regularly visit a gym. So this category is basically a personal workout trainer in one small smartphone or an iPhone. The user gets the info about the preset of the weight loss or muscle-building exercises and different kinds of visual demonstration how to do them.
The application provides a complex gym or home training plan for any demands a user may have. There is also a logbook subcategory which serves as a notebook. It allows scheduling and saving all personal workout sessions in order to control the progress. You put a desirable goal into the app, and it will constantly notify you about the time when you should move forward.
Slightly differs from the previous one in a form of an interactive gym coach whom you can choose based on the required level of training. That coach will provide you with a workout program and follow you every step of the way so you’d do everything right.
Here are also preset exercise plans included in various formats: simple text, pictures, video, 3D. You can pick a level of workout difficulty and train at home without paying for the real gym.
It’s as simple as it's being said. Yoga is super popular these days, so the mobile app development is keeping up with trends. Some applications from this category are designed just for separate asanas or a full set of exercises, others teach different types of yoga.
This category allows us to make personal nutrition plans and food journals, organize grocery lists, keep track of our calories and sugar level, water intakes, control the diet or food habits, and choose the appropriate recipes.
One can set personal diet tasks and calculate body weight or fat percentage, etc. An application will help you stick to the plan, motivate you with special rewards and recommendations if you’re successful, or send warnings if you’re on the wrong way.
You could learn from the example of the most successful giants in this field – Apple’s apps, Google, and Nike, or other famous e-health and fit mobile products. Doesn’t matter, the point is, it’s always wise to do a market research to learn from advantages and mistakes of other competitors. Then, after gathering enough intel, you’ll be able to create a new revolutionizing health and fitness mobile product that would make the world a bit healthier.
However, your app has to be if not unique then definitely slightly different. It should offer new ways to solve the user’s problem or the coolest features which your opponents don’t implement in their products. But the beginning stage of every project is to define the direction. So let’s give you some tips on the development process.
To prepare for a coding stage, you should establish the next pillars:
Note: your decision has to be based on the market you want to win (USA or Europe) and the project’s budget.
Note: it’s usually up to the app’s complexity, but in the field of health and fit mobile development it’s recommended going native. Since these apps would have to access a camera, WiFi, GPS, microphone, Bluetooth, and other features like a music player or a calendar, the connections and communications must be smooth and flawless, the user experience should be marvelous. The native approach would be the wisest choice here.
Note: You’ll have to choose an appropriate API service which you can entrust users’ fitness data storing. The connection has to be trustworthy and reliable because your app will collect personal info and this is a big deal. Protection means everything!
Speaking about trusted APIs, there are awesome software tools for both iOS and Android developers. Apple’s HealthKit and cloud-based Google Fit provide the entrepreneurs with everything they need to build and manage high-quality healthcare and fit apps.
Both these open source frameworks store collected information in the encrypted database repositories, thus ensuring the needed level of privacy and security measures. Thankfully to these kits, users can also access their data from any desirable device.
Important stop here! People process the information from the visual point first. We like to look at nice and visually pleasant things, right? This plays a huge part in the fit apps that should motivate us to change our lifestyle.
This means the visual side of your product has to be uncomplicated and contain only the necessary parts. There should be comprehensive but simple and friendly user interface with an informative original icon and catchy app’s name. Bear in mind that UI, in general, must show customers their results and push them towards to other goals.
Don’t neglect to include the high-quality widgets and animated infographics mixed with a few gamification tactics. It’s always a more attractive way of training when you can have fun during the practice (check out Zombies, Run!). We like the competition and trophies, so it’s just another way for developers to win over a larger audience by providing reliable and interesting user experience.
It’s one of the most difficult stages of the development process – choosing the right functionality. And it’s easy to get lost in the midst of all that variety. In this industry, you must be careful to avoid overstuffing your application with the secondary features.
It’s the basics and you could fill the list with your own chosen option. Keeping in mind that the application should stand out among its competitors, we have a couple other tricks for you.
What else can you add to enhance your product and make it more commercially viable?
Now, let’s try to explore how big your budget has to be to cover the expenses. However, we must warn you that it’s impossible to give an exact price of the health and fit mobile product without knowing the level of project complexity, set of desirable features, chosen platform, and the type of an application.
And if you have no coding skills, you’ll need to hire a team of professional app developers (taking into consideration their hourly rates). On average, such a team consists of an iOS / Android developer, 2-3 backend developers, one QA engineer, and a project manager. This would greatly influence the final cost.
The development process for one mobile platform will be divided into the following stages:
So, we have approximately 2–4 months. Hence, with $40-50 developers’ hourly rate, the overall price of the fit app could be around $20,000 for the simplest application and up to $65,000 for a more sophisticated one. But keep in mind that the cost may jump up according to your requirements and other force majeure factors.
And as for the earnings, you could learn how to make money with your application from our previous post called ‘Best Pricing Models: How to Monetize a Mobile App’.
According to any statistics, the future of health and fitness mobile app development is more than promising and bright. We like to simplify things and use our smartphones for daily activities, therefore, to organize the workout routines in the easiest ways. Even if we’re too busy to take care of our bodies, with one small application this problem could be solved.
That’s why your idea to become a fit app developer is destined to end up with successfulness. But only if you do everything right, of course. So, in case you have no knowledge of coding, it’s better to ask for help some professionals or mobile development companies.