“What is life if not the gamble?”
Have an idea for a startup? You’re a player and like to bet and gamble? Well, let me tell you something, you should definitely consider custom sports betting app development. Humanity has been gambling for as long as we can remember. It entertains us, but best of all, we can win money placing bets! Las Vegas is one of the U.S.’ most famous cities for a reason, right? And who doesn’t like to watch sports games and championships?
Sports betting and online gambling are a multibillion-dollar industry and a very profitable business. The mobile gambling and betting industry is booming and will only grow with each day because people want to spend their money by satisfying their need to bet and play risky. My point? You should provide them with the opportunity to gain some profit yourself. Why not?
Sports betting apps allow users not just be involved in the game, but also take part in the betting round. With such an app they can have fun even during the working hours in the office. Sports betting apps are becoming more and more popular every day, because of their mobility, entertaining features and multiple options to engage in the betting process. We all love sport, yes? Football, basketball, hockey, baseball and horse racing etc.
There are some many different kinds that anyone can find something to like. And these days the time of local casinos and sports bookmakers has passed – online gambling and sports betting platforms are dominating the niche. Why is that? Let’s be honest, the first and most important benefit of the online betting is the low barrier to entry for users around the globe. Except for the age restrictions there is little stopping players from joining the betting app, whether they’re home or on the move.
But if you’re going to invest in this industry, you must understand that in order for one to make money there and increase the revenue, you need to deliver a mobile platform where the players can truly experience promised offers and features of your app. Attract them, make them stay and they will promote your betting app among their friends and colleagues, then you’ll your money in a flawless stream. Yet, you have to carefully choose the strategy of money-making – just to create a fun app isn’t enough anymore, the market is highly competitive these days.
Are you serious? Did you make up your mind about developing sports betting mobile app? Just so you know, this can be a really difficult time-consuming task. You’ll probably spend hours and hours on tediously entering data, sorting spreadsheets, setting up databases, testing, retesting and retesting some more. And even this way we can’t guarantee that you will eventually crack the code right. Just imagine how the bookmakers work – day in day out they try to create unique betting algorithms to set the odds that millions of people are then will try to beat.
Tell me, you don’t think that you're going to design sports betting model to beat them just in a couple of days, yes? ‘Cuz it's not going to happen, like, never. To develop such app you need time and dedication, a sharp mind and persistence, hard-working heart and strong strategy. But in the end, it all will be worth the effort, believe me. Your first sports betting model that you’re going to build is always the hardest.
But there is nothing impossible for the person with the intellect! Let’s see, how we can help you to decide where to start... The whole guide on how to make an app you should check here, in our article "How To Build a Mobile App in 7 Easy Steps". But for sports betting app there are going to be some additional steps to make. We recommend you to take a closer look.
Make a thorough market research to understand what exactly you’re getting yourself into. While doing this check the apps of your enemies – find out how they became successful and what bumps did they meet on the road. There are so many opportunities in sport betting app industry and revenue potential is enormous, but you need to stay on point and don’t miss the details.
You’re going to build an app that will be recognizable on the market, so do your homework, define your target audience and explore their habits and preferences. Thanks to the social media and the data-driven marketing it’s easier than ever to target potential users and lure them into your betting app by making highly specific offers.
To keep up with gambling industry’s rules and regulations, you must encourage consider the responsible gambling course and provide your players with a Responsible Gambling Policy, not to mention weekly or monthly deposit limits option. Also, prevent the underage players from signing up and gambling – it’s a critical issue. Most of all, it’s in your best interests to not get in trouble with the authorities.
It can sound boring, but you must hear me out – it’s your way to success in this industry and your way to downfall, if you'll neglect the basics of probability theory. It's important to learn and research theory cases, but what’s more important – inspiration. The more you understand probability theory, the more imaginative you can become creating the betting models. Knowledge of the subject helps to figure out all sorts of interesting and creative stuff you can do with the numbers.
If it’s your first business project, we recommend you to choose a sport and a league you know so well that one can call you a menacing expert. It’s pretty obvious that without understanding the fundamentals of the sport and league, it's hard to sort out where to begin your analysis and how to estimate the performance of the sportsmen.
The “understanding” includes a clear understanding of the betting markets for that sport you chose. These markets – is the very core of your betting app. Will it be head to head betting, line betting or handicap? Due to the manner in which you decide to estimate a team's performance there going to be determined the betting markets that supposed to make money for you. So, it’s good to learn about the sport's betting markets as well as about the sport itself.
Also, keep in mind bookmaker limits and market liquidity – calculate and carefully consider the amount of money you can get down on a particular league or bet type before you start to develop your sports betting app. Aim high, but be careful and analyze your possibilities. It’s a challenge to build a mobile betting application that will not only give you wide options, but the one that will be profitable for you in a long run.
The common and very important step in mobile app development is to choose the right mobile platform and mobile app development approach. Do you need a native app or a hybrid? Is it more promising to create a betting app on Android or you’re determined to develop own sports betting app on iOS? Well, answers depend on the complexity of the project and on the list of features you’d like to have in your app. Also, the price, for example, will be lower for the cross-platform for Android and a little bit higher for the native app on iOS.
But if you want a wider audience and more profits from your app you should consider the option of building it for the both iOS and Android platforms. And before launching it to the market, we recommend you to make an MVP for your betting app, beta-test it and then make some improvements after receiving the first reviews and feedbacks.
There can’t be any app without some handy and valuable features, let me tell you. For you to be recognized in the crowded marketplace, your app must have user-friendly and easy-to-use UI, strong and fast app flow and user profiles, based on which you’ll be able to gather some analytics and provide your customers with necessary notifications and pieces of advice. But to develop a mobile betting app means to include some traditional features apart from the unique ones to ensure your users convenience.
Sports betting app features that you must have in your app:
There are several ways to do this: sell virtual coins; in-app advertising: in-app purchases; freemium (gated features); sponsorships; payment for virtual currency; real-money betting.
In two words, a betting app should contain a customer-facing front-end and a back-end area to handle the bets and transactions. There must be users access to admin area to manage the accounts, securely deposit money or track game’s results. So, you need to choose the right API matching the events within the app. The market for betting APIs is pretty small, but it’s going to change in the nearest future. However, there are already many services which promise bettors access to sports data that will help them win, so it’s suffices to say that API-based betting apps are leaders in the field of betting exchanges.
Also, there is another advantage of using an API – it gives developers a way to add legal, real-money gambling to their apps. All the needed data about final scores and bets will be pulled to your app from an API which will make the flow of the app much easier.
For example, the Betfair Exchange API is a very cherished tool that developers like so much. It helps to establish a pretty functioning betting app. There options for integration with different markets, customization of bets, and it even working with main payment systems, such as PayPal. Besides, BetFair makes the betting process simple and smooth.
Also, you can use such tools as Betable, SharkScope, OddsMiner, eOddsmaker, FairLuck, Pinnacle Sports, Locaid.
Your users should be able to track the game statistics and results, even if the Internet connection is lost. So, what can you do? You need an option of cashing the events so that when the connection is restored your players won’t lose any valuable data.
In the sports betting app you deal with the money and personal data of your users, so your first priority is to ensure the secure interaction between customers and the app. This includes protecting against hackers attack such data as custom software, servers & networks, payment & user information. Your app will be successful only if you consider all the risks involved and make sure that your player’s credit card details are stored safely and securely where no criminal can get them. You must earn the trust of your audience.
What users need is a straightforward and easy-to-use money depositing system and the confidence that they are making a secure transaction. To meet these expectations you must build a payment option that works flawlessly on all devices and based on a number of third party payment methods. Such payment system should be compliant with PCI Security Standards.
Latest mobile technologies also allow providing users with such valuable information as live scores, final and current results, news, betting tips, audio and live video streams for different sports.
This list isn’t nearly finished, so we advise you to check some already well-known best sports betting apps to see what unique features do they have that attracts so many users:
Hard to tell right away because the cost to make the best sports betting app is depending on many factors including desirable features, UI/UX design, project complexity etc. We could afford you some approximate price, but it will hardly help. Instead of it you should read our post "How Much Does it Cost to Develop a Dating App Like OkCupid?" where we explored the hourly rates for developers across the world and how it affect the cost of the app.
In addition, we insist that you need to hire professional betting app developers from a trustworthy mobile app development company to build your own iPhone or smartphone betting app. Mobile app development for betting industry requires a high level of professional skills. Such developers must fully understand the pitfalls of online gambling industry to ensure the app’s security.
Online betting is constantly growing at rapid pace and the global mobile gambling market will grow by almost 20% within next two years. We at TecSynt specialize in software development and mobile apps design. Therefore, we can provide you with completely secure, fully functional and profitable sports betting app based on your project requirements and desirable features. Our highly‐skilled developers will listen to your ideas and try really hard to transform them into an interesting and competitive app. We can help you through all the stages of the betting app development from the initial concept of coding & UI/UX design to the ultimate market launch.