“The customer is the final filter. What survives the whole process is what people wear. I’m not interested in making clothes that end up in some dusty museum.”Marc Jacobs
All kinds of art become digital-centric. Music, literature, even a museum tour are now accessible via a smartphone. Fashion and shopping have naturally become a part of this transitioning process – e-commerce retailing is no longer a complicated scheme.
With a fashion app, one brand can connect directly with its custom. No agents, no distribution channels – just an opportunity to have a tete-a-tete conversation with buyers. This chance is too great not to use it.
These days, there are millions of people using smartphones. What does it mean to fashion business? All of them, from mass market to luxury segment, should go mobile to reach out all customers and create loyalty for the brand.
According to Statista, shopping online seems to be a thriving experience – e-commerce sales are expected to rise gradually from year to year. And by 2020, this index is forecast to double comparing to 2016.
[Retail e-commerce sales worldwide from 2014 to 2020 (in billion U.S. dollars)]
While all types of electronic devices break barriers between retailers and consumers, particularly mobile phones are on the rise all over the world. About a half of internet users in the region of Asia Pacific have purchased goods on their Android smartphones or iPhones.
[Mobile shopping penetration worldwide as of March 2016, by region]
It looks like mobile found its way into our everyday lives. People are ready to use their phones to get things done – and shopping is among those things.
If you still consider creating a fashion app, here is one more convincing fact for your decision. Criteo published Mobile Commerce Report where fashion has the highest rank of e-commerce transactions on the U.S. market.
So, the truth is simple: you need to create a mobile experience for your customers and grab their attention. You can consider limited features at the beginning or discuss the fullest package of tools with fashion app developers. But there are some basic tips you need to know, and here they are.
Now, when the basic decision has been made, let’s imagine your perfect fashion shopping app. This application is like an attractive seller. But in our case a seller should be more than just skillful – thousands of people will hopefully come back to him again and again. Let’s think about how our specialist will look like and what advantages he has.
We begin with a user interface (UI) for a reason – this is the face of your brand. Downloading your application, people are already expecting to see something attractive to stay and come back. There are two main principles to keep in mind:
"What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language."Miuccia Prada
This is a picture to inspire you: the home screen of your app is simple and highlights latest promotions or most popular items. To be sure you’ve made everything right, learn these 5 best ways to prototype your mobile project. And a thought-out global navigation system is also there – we’re ready to set off on a journey.
Again, considering the size of a mobile screen, remember that you can effectively display much fewer navigation items than on big monitors. Sort out carefully the most important search categories – imagine yourself coming to a virtual shop. How your own project can be helpful?
In his research, Steven Hoober found that 49% of mobile users would prefer to get things done with one thumb on their phones. On the picture below, a mobile screen is presented as a diagram. Green color indicates the area a user can reach easily.
The most important lesson for developers here is that you should place the most frequently-used actions at the bottom of the mobile screen. This way, they will be comfortably reached with a thumb.
When you’re not ready to walk ten miles to buy one piece of clothing, imagine the user who doesn’t want to spend extra minutes on registration in your app. Signing-up with one’s favorite network could be apropos, but what about no registration at all?
Solutions for a selective sign-up:
As a bonus, offer users to store information for future purchases. And to do the process even faster, use auto-complete forms for various repetitive tasks.
Quickly! This time concept is vitally important for mobile e-commerce. You find what you want – now you want to buy it. Adding to cart is the first step to an actual purchase. When should a consumer see this button? The right answer is “always”. Make a cart accessible from the beginning of a user’s experience and make it stand out against the background of the app.
A well-thought-out idea for a cart button would be to place it in the middle of the screen – remember about that 20% of left-handed mobile users. You can make “Add to cart” convenient to use with both right and left thumb.
Why is payment gateway so important every time we talk about any shopping application? Because this is a secure path from an app user to your payment system. The data is encrypted carefully and the connection with the payment processor is diligently set. Would you choose to risk your banking information or build a broad security system? With these services, you won’t need to make a choice. Read more about payment security in How to Build a Secure and Easy Mobile Payment App.
PayPal is one of the largest in the world Internet payment companies. For purchasing process it means that a consumer can send and receive money safer and faster, relying on worldwide reputation.
Google Wallet is absolutely free service if you want to send or receive money without reference to the type of device you use.
Apple Pay is just right for iOS developers. One can make payments with iPhone SE, iPhone 6 or 6 Plus, also iPad Air, iPad Pro and iPads Mini beginning from the 3rd version.
Do you want to know current results of all the work you’ve made? Sure you do! Follow each step of end users with these analytic tools.
Google Mobile Analytics helps to measure users’ engagement with an application. It also shows the impact the app has on your business in general.
Parse Analytics knows everything about push notifications and API requests – these two items are extremely important in shopping applications.
Flurry Analytics is for those cases when you have several apps and you want to follow them anywhere you go. Multitasking is not a problem for this service.
Are you interested in more specific calculations? Then use these 7 mobile marketing metrics.
As it always happens, an app price depends on the number of features you want to include:
Basic plus some additional features lead us to an approx cost of $35k per platform. Feel free to contact us to discuss your ideas about a perfect application for shopping.
Present days seem to be the finest hour for fashion app development companies. And it can be easily explained. Technical progress walked slowly changing markets to supermarkets, then adding electronic payments, after that – presenting Internet shopping. Now, when people won’t go out without their smartphones, we become further from physical shops and closer to experiences near at hand.
A fashion app with features of e-commerce is one of the million faces Internet markets have now. Consumers are ready to spend their money on the web, and this index will grow steadily during next years. That is why building a fashion app for an iPhone or Android smartphone is a brilliant idea for a startup.
Consider thoroughly these tips when hiring a developer:
If you want to know more about mobile development in the retail world, visit Retail Mobile App Development. 10 Features that Enhance Customer Experience. As for us, we’re looking forward to hearing your story and creating a new shopping world together.